Direct Mail Campaign：The Farmer’s Dog

Intro:

The Farmer’s Dog is a pet food company founded by two dog lovers who work with top pet nutritionists to create fresh and convenient pet food services. They would like to acquire more new customers through direct mail.

Offer:

65% of cusromers claim that offers or promotions would attract their attention, and The Farmer's Dog chose to offer 50% off for first-time customers, which is also an excellent discount for attracting new customers.

Design:

The postcard adopts a color matching the tone of the brand (mainly green). In addition to product images, there are also some illustrations of ingredient as decor, aiming to emphasize the "freshness".

Copy:

The back side contains some reviews from customers after using the product, explaining how the product improves the health and happiness of dogs from the consumer's perspective. It also includes images of pets, which not only increases credibility but also resonates with other pet owners.