Direct Mail Campaign：Obvi

Intro:

Obvi is a fun and dynamic collagen supplement brand. But now it has been facing marketing issues and rising advertising costs, which has brought a serious challenge to the promotion of its products. So they turned to a more traditional marketing channel—direct mail.

Purpose:

This direct mail campaign was targeted at reactivating customers who had made frequent purchases in the past but had no purchase records for at least 90 days.

Design:

The postcard uses the brand's product as the main image, highlighting some of its most popular flavors. Especially added customer's name at the beginning to show they are valued and appreciated.

Effect:

The return on investment of Obvi's postcard campaign is approximately 2,200%, and the next phase of the direct mail campaign is expected to achieve a return on investment of 3,000 to 3,500%.