Direct Mail Campaign：O Positiv

Intro:

O Positiv is a health care brand focusing on women's health.They want to encourage customers to make repeat purchases online (Amazon) through personalized direct mail campaign.

Offer:

O Positiv used QR code to allow recipients to take action immediately, and also provided the 25% off offer which easy to see and compelling.

Design:

The images of previously purchased items or events could encourage regular customers response the campaign.O Positiv mainly features its product images in postcards, which can increase recipients' awareness of the brand and encourage repeat purchases. It can also inspire customers to try new product categories.

Copy:

The postcard does not contain too much copy,but focusing on highlighting the images of different products, and displaying the 25% discount information, clearly telling the customers the value provided by the brand.