Direct Mail Campaign：Laird Superfood

Intro:

Laird Superfood is founded by Laird Hamilton, which focuses on nutritious plant-based foods that provide energy for people's daily lives.

Purpose:

Many customers have a limited understanding of the brand's products. Laird Superfood needs to find a better channel for marketing, and direct mail provides a good opportunity to expand the brand's awareness.

Design:

The postcards used the images of a variety of different products on both the front and back, giving customers something new to see, no matter their tastes. At the same time, the 20% discount is emphasized, which is also one of the keys to the success of the event.

Effect:

Through this direct mail campaign,it not only reconnected with some valuable customers, increased the awareness of the product, but also increased revenue by more than $250,000.