Direct Mail Campaign：HexClad

Intro:

HexClad sells durable and Michelin chef-standard cookware with the perfect balance of beauty and functionality.They want to increase sales during black friday through direct mail.

Design:

The postcard uses simple and elegant black as the base color, and presents a close-up photo of its iconic non-stick pan, which with the feel of high-end kitchen appliances.

Offer:

Displaying the message "Enjoy up to 40% off" in the largest font directly tells customers the value the brand provides them, and could quickly attract attention and increase response rate.

Effect:

This direct mail campaign has driven nearly $1.4 million in sales during a key sales period and reactivated customers who had purchased the brand at least three times but had not placed an order in 70 days.