Direct Mail Campaign：Dr.BRANDT

Intro:

Dr. BRANDT has nearly 30 years of leadership experience in the field of skin care, which committed to using scientific methods to develop skin care products and has clinically tested formulas.

Purpose:

They still faces the same problem as almost every other brand on the market when it comes to reaching and converting customers, thus they want to use direct mail to encourage customers to make repeat purchases.

Design:

In the postcard, the brand shows customers that the product is "science-based" to increase customer trust.And the image of the postcard that focuses on the texture of the lotion and the model's skin. A 20% discount code provides an incentive to order and a way to track activity.

Effect:

This direcrt mail campaign successfully generated $41,000 in sales.